The emergence of generative AI, exemplified by solutions like ChatGPT and DeepSeek, has sparked a transformational wave of shadow IT unlike anything we’ve seen. Because these tools often come with a simple website login and minimal oversight, employees are embracing them at an unchecked velocity. Meanwhile, while security, compliance, and business continuity all hang in the balance.

In this session, we’ll dissect unique published data drawn from user behaviors to illustrate how AI and SaaS usage patterns are evolving within client environments. We’ll analyze the risks of “shadow data” traveling through AI services, discuss MSPs’ responsibility to lead conversations on AI adoption, and examine ways to build a comprehensive SaaS and AI inventory to guard against unmanaged exposure.

Attendees will hear why MSPs must “become students” of their clients, integrating inventory checks and usage discussions into quarterly reviews, all while planning for the next wave of AI solutions in 2025 and beyond. By the end, attending MSPs will be armed with immediately applicable frameworks and talking points to showcase true cybersecurity leadership—helping clients embrace AI responsibly while mitigating the hidden risks of shadow IT.

Moreover, as the industry shifts from cloud-first strategies and heightened cybersecurity demands, AI stands ready to become the catalyst for the next era of MSP growth. By embracing robust SaaS management practices and deep AI knowledge, MSPs can guide their clients through this seismic transition and cement their own position as trusted technology advisors.

ChannelCon 2025

Next Wave of MSP Threats & Opportunities with Shadow IT & GenAI

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